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Unleash the Power of Brand-Culture Fusion for Maximum Growth
Having read more books than I can name about leadership, branding, and culture, I am surprised at how rare it is to see one that combines the power of all of them. But that’s just what my friend Denise...
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How Leaders Create Engagement and Competitive Advantage
How Leaders Create Engagement A decent product at a fair price with good customer service may once have been enough. No longer. The bar has moved. Employees and customers want organizations to do some...
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How Smart Professionals Change Careers and Seize Success
Make a Career Change If you’ve been itching to make a change, but don’t know where to start, or feel like you’re stuck in a career path that no longer makes sense, you’re reading the right article at...
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How to Fuel Purpose and Profit by Doing Good
More than Profit Customers are increasingly expecting more from brands. Many consumers expect far more from companies than for them to increase profits. They expect organizations to “do good” in...
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5 Ways to Transform the Rules of Brand Legacy Building
Build A Brand Legacy How do you build and maintain a brand legacy? What do leaders often get wrong in building a brand? Mark Miller and Lucas Conley are the authors of Legacy in the Making: Building...
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Trust: How to Rebuild Brand Authenticity
Trust. It seems the days are gone when we trust easily. From individuals to organizations, our trust seems to be declining with each passing year. And yet organizations build their brands on trust. In...
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Embrace Wild Thinking to Grow Your Business
Ideas to Grow Your Brand Study some of the most interesting and diverse group of companies such as Google, Twinings, Dropbox and even Wimbledon and you end up with fascinating stories, case studies,...
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Why Businesses Must Think Beyond Shareholders
The Future of Business In The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, the author argues that the future of business is about...
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Aim Higher: Becoming ICONIC with Scott McKain
Stand Out I’ve spoken with Scott McKain, my guest on this week’s episode of “Aim Higher,” many times—both because he’s a friend and because he says so many things that resonate with me and with my own...
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How to Build and Repair Your Reputation
Do you consider your personal brand? Do you manage your company’s reputation? Why is it important to manage your reputation? Lida Citroen, an expert in the field of reputation management, has a...
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